No one said they wanted faster horses, they wanted less horseshit

If I had asked people what they wanted, they would have said faster horses.

What Was the Question Again?

The Real Problem

  • An easier way to remove the average of 41 dead horses a day on the streets of New York
  • Some place to relocate the 1200~ metric tons of manure produced each day, and someone to do the relocating
  • Some place to stable the 100,000+ horses that operated within New York, and food to feed them
  • Flies
  • Disease
  • Smell
  • Dried manure dust
  • Soaked manure mire
  • Cruelty to horses
  • Horse related traffic deaths

Solving Real Problems

Spurring on Better Questions

Straight From the Horses Butt

Henry Ford looked at problems people actually had, and came up with new solutions that people couldn’t articulate or conceive of.

Roads? Where we’re going, we don’t need roads.
Always Clap!

But before you go…

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Fiction author, Sr. Principal Design Strategist at Mural. Everything has a narrative arc, my job is to make it a good one.

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Erik Flowers

Erik Flowers

5.6K Followers

Fiction author, Sr. Principal Design Strategist at Mural. Everything has a narrative arc, my job is to make it a good one.